Hi, I'm Bel
✦ Design Lead | UX/UI Designer | Product Designer
✦ Located in Buenos Aires, Argentina
✦ Speak English & Spanish
I’m a Product & UX/UI Designer turned into Design Lead, currently leading website redesign projects for growing tech companies across the world.
I started my career in Industrial Design, which shaped the way I think about systems, structure, and how people interact with products in the real world. That foundation still drives how I approach digital experiences today: not just as interfaces, but as strategic ecosystems that connect business goals, user behavior, and brand perception.
Over the past 5+ years, I’ve led projects from early discovery and positioning to high-fidelity design and implementation. Today, my role extends beyond execution — I oversee multiple projects simultaneously, mentor designers, guide strategic decisions with clients, and ensure that every deliverable balances clarity, performance, and visual strength.
I care deeply about the thinking behind the design.
The questions before the wireframes.
The structure before the visuals.
Right now, I work as a Design Lead at Amply, a digital design and development agency, overseeing roughly 15 concurrent projects and mentoring a team of five designers. I remain hands-on in the most strategic and business-critical work, ensuring clarity in direction and excellence in execution.
This role has deepened my passion for teamwork, problem-solving, and helping other designers grow into their full potential. I’m driven by the challenge of building stunning, high-performing websites while elevating the people and processes behind them.
My goal is to continue expanding as a leader — refining strategy, strengthening collaboration, and shaping digital experiences that make a lasting impact.